On May 13, 2022, Rakuten Mobile announced a review of its cell phone plans. The company has been famous for its free plan that allows users to use up to 1GB per month for free, but with “Rakuten UN-LIMIT VII” starting July 1, users will be charged 1,078 yen for less than 1GB, which means the “0 yen” plan will end. This news has been quite a topic of discussion, and while it may be very damaging to users who were using 0 yen, the price of 2,178 yen for over 3GB to 20GB and 3,278 yen for over 20GB has not changed; rather, there are more benefits for users who are paying the price. Here is a summary of what benefits are available.
Up to 6x points for shopping at Rakuten Ichiba
Rakuten Mobile users can earn up to 6X points on purchases at Rakuten Market by using Rakuten Card and other cards together. The plan will be implemented ahead of schedule starting June 1, one month earlier than July, when the rate plans will be changed.
Free use of Rakuten’s contents
The initial free subscription period for Rakuten Group content such as Rakuten Magazine, Rakuten Music, NBA Rakuten, and Pacific League Special is set to be as long as 31 days or 3 months, and discounts and substantial point redemptions are constantly offered after the free subscription period ends.
Rakuten’s carrier email
This may not be so important, but it will allow you to use Rakuten’s carrier email, which was not available before.
Paid members save!
Rakuten Mobile is said to be a new and worse service, but the fact that it can be used for 0 yen is just rather strange, and I think that by making it chargeable, it will be able to compete with other companies in terms of service. Rakuten Mobile is also strengthening its services for paying subscribers in anticipation of this. Rakuten Mobile will be able to increase its profitability and enhance its services by charging for services, and Rakuten, which does not have platinum band, may become more powerful in a few years when 5G communication becomes commonplace.
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