Summer Festival at Azabu-Juban and Original Named Tenugui(Aug. 25&26)

It’s now midst of hot summer!

At the end of summer, in Azabu-Juban, near Roppongi, there is a Summer Festival!

It is called ‘Noryo-Matsuri’ in Japanese. ‘Noryo (納涼)’ means ‘Cool down the summer’ and ‘Matsuri’ means ‘festival’.


So many people enjoy the event.


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During the evening time of 25th and 26th of August, there will be so many of events in Azabu-Juban area, such as food and drink stands, play and toy stalls for kids, music event on a stage, traditional festival music play at Azabujuban Shrine, etc.

Entering the Matsuri space is free! You’ll be able to enjoy watching and even participating in traditional and popular summer festival.

During these 2 days, Asa no Ha, the Tenugui (traditional hand-dyed cloth) shop, will offer you a special service of your own named Tenugui.

Name printing to your favorite Tenugui.


You can order to print your name on Tenugui purchased at the shop—free of charge! Usually printing costs JPY1,404, so this is a special offer only during this period.

The name print is in Japanese, so please ask to ‘translate’ your name in Japanese characters (Hiragana, Katakana or Kanji).


Ladies in Yukata, summer casual Kimono choosing Tenugui.


Let’s go and enjoy Japanese traditional summer festival—Matsuri!


Event Period

Aug. 25th and 26th, 2018



Azabu-Juban Station Area and Asa no Ha Store


Official Website

Azabujuban Shotengai Noryo Matsuri Festival: 

Art Sou:

Also available for purchase on CDJapan: Asa no Ha on CDJapan (International Shipping)


*All images by Asa no Ha

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